Those wealth advisors and their support staff who interact directly with clients rather than provide back-office or other functions that do not involve direct client contact.
Whether an advisor or staff member is client-facing is important for the quality of the client experience and the delivery of services. Those who interact directly with clients must have the communication and relationship skills to do so, beyond their expertise in a particular area of wealth management. In contrast, individuals who are not client-facing may include operational, expert resource, or management staff who help support the firm and their client-facing advisors.
See Also:
Woodson, William I. and Edward V. Marshall. “Leadership and Staffing.” in The Family Office: A Comprehensive Guide for Advisers, Practitioners, and Students. Columbia Business School: 2021.